What Manhattan Book Group Can Teach You About Hybrid Publishing
Manhattan Book Group emerged onto the publishing scene with a mission to offer authors a unique approach to publishing known as hybrid publishing. Founded by J.J. Hebert, a USA Today bestselling author, Manhattan Book Group quickly gained recognition for its distinct perspective. Hebert’s vision was simple and profound: to provide authors with a hybrid version of traditional and self-publishing services, creating a platform where authors could harness the best of both worlds in their publishing journey.
Services Tailored for Success
At Manhattan Book Group, authors are empowered to retain their creative control while benefiting from professional editing, design, and distribution services typically associated with traditional publishing houses. This unique blend ensures authors receive the support they need to produce high-quality books that stand out.
From pre-production services such as editorial assistance and custom book design to production services like worldwide book distribution through leading wholesalers like Ingram, Manhattan Book Group covers every aspect of the publishing process with precision and expertise. Additionally, authors enrolled in Manhattan Book Group’s proprietary author program enjoy the bonus of guaranteed Amazon Best Seller status and media placements on major news outlets.
The author program was created based on USA Today bestselling author J.J. Hebert’s own success. Hebert saw the need for authors to receive full support from a professional publisher without having to jump through hoops. Through his author program, Hebert aims to help other authors replicate his success as a bestselling author. This is done through PR outreach to journalists, press releases, email blasts, and social media promos to aggressively drive sales to Amazon.
Understanding Hybrid Publishing
So, what is hybrid publishing, anyways? As the top hybrid publisher, Manhattan Book Group shows that unlike traditional publishing, where the publisher bears the financial risk of producing and distributing the book and owns the rights, in hybrid publishing, the author often shares some of these costs and retains rights. Hybrid authors published by Manhattan Book Group also typically keep a higher percentage of royalties from book sales compared to traditional publishing.
Hybrid publishing through Manhattan Book Group offers authors a flexible alternative to traditional and self-publishing models. Combining the editorial and distribution support of traditional publishing with the creative control and royalty benefits of self-publishing, hybrid publishing empowers authors to navigate the publishing process on their terms while accessing resources and expertise.
Hybrid publishing ultimately provides a middle ground between traditional publishing, with its extensive editorial and marketing support but limited author control, and self-publishing, which offers maximum author control but requires authors to manage all aspects of publishing themselves. This approach not only allows authors to maintain ownership of their work but also provides them with the guidance and support necessary to reach their publishing goals effectively.
Simply put, many authors describe hybrid publishing as a partnership between the author and publisher, whereas self-publishing and traditional publishing are more one-sided.
Recognition and Accolades
Manhattan Book Group’s commitment to excellence has not gone unnoticed. From being recognized as the “Top Independent Book Publisher in New York City” by USA Today, to receiving praise from renowned publications like LA Weekly and The Los Angeles Tribune, Manhattan Book Group has earned its reputation for delivering high-quality publishing services prioritizing author success. Dedicated to fostering a collaborative and supportive environment for authors, Manhattan Book Group continues to set the standard for hybrid publishing in today’s dynamic literary landscape.
As mentioned in other Manhattan Book Group reviews, MBG is also partnered with Mariel Hemingway, the granddaughter of Ernest Hemingway. Mariel is a bestselling author and award-winning actress. She even co-produced a documentary with Oprah. Working with Manhattan Book Group gives authors access to Mariel Hemingway and her book club, along with the opportunity to be promoted by Mariel herself through promotional videos on social media. Connecting with a celebrity on Mariel’s level can help catapult an author’s book to success. After all, celebrity marketing is known to add credibility and increase sales when connected to a product, including a book.
Conclusion: Navigating the Future of Publishing
In an industry characterized by constant change and antiquated processes, Manhattan Book Group offers authors a reliable hybrid pathway to success praised by USA Today. With a focus on practicality and effectiveness, the company continues to provide valuable forward-thinking publishing solutions in the digital age.
Whether you’re an experienced author seeking to enhance your career or a new writer embarking on your publishing journey, Manhattan Book Group supports you at every step as the leading hybrid publisher in the USA. Other publishers could learn a lot from MBG’s hybrid partnership approach, making the publishing process more author-friendly.
Thanks to Manhattan Book Group, authors don’t have to settle for self-publishing or traditional publishing; they can choose to mix the two sides together through hybrid publishing, keeping their rights and a higher percentage of royalties, while still receiving top-notch support from publishing professionals. For these reasons, hybrid publishing is considered the future of book publishing.