For too long have I paid no attention to the headline. It was always the after thought.
I would pour all this effort into the article and love what I’ve made, hit the publish button but then….
No-one read it. Okay maybe one or two but nothing like the reach I was hoping for.
What cause this I wondered so often? Was the content simply not good enough? Was my audience too small to get a reaction?
NO! It was the headlines. The headlines are the game-changer. I have tried everything else in my pursuit of building an audience and the headline seems to the key.
The headline is the article!