Great brands solve problems. When making money is a by-product, you flourish. Historically, great leaps forward in our quality of life have come from business. A blacksmith setting down his first anvil in a new town would herald massive improvements in the quality of tools, construction and security for all the townspeople. They have problems and his business supplies the solution. Fast…

How Confederation works with challenger brands The world won’t disrupt itself. All these rules, all these established ways of doing things, they weren’t built overnight. So they definitely won’t be torn down that easily either. As a challenger brand, you’re running a million miles an hour, writing tomorrow’s rulebook. Taking something established and flipping it on…

I’m not much of a writer, I prefer the work to do the talking. I’m often told my studio is much cleverer than I make out, as we don’t use fancy titles like Chief Brand Strategist and we’re not going to write you a 20-page new business proposal. If you…