Asia's leading Digital Strategist. Founder of @PensoAgency, formerly @Ogilvy, @DDB_Worldwide and @EdelmanDigital. @Collingwood_FC and @JuventusFC forever!
Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to market, and Trump triumphed. Here’s my take on win:
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is simply about people “liking” their brand.