4 Ideas to Improve Whiskey Bottle Label Design — Gurkha Bourbon

Even though it’s against the law to evaluate a book by its cover, people sometimes do so when judging a whiskey by its label. A staggering 85% of consumers reported that product packaging had an effect on their buying decisions, according to a Harris Poll study. Interesting packaging is essential whether you sell your spirits in liquor stores, internet merchants, or anyplace else consumers may buy your whiskey because it gives your products a visual edge.

Simply said, from bourbons to wheaters, a striking whiskey bottle label is necessary. Let’s go over a few techniques you may use to make your whiskey label design stand out and attract customers.

1. Material Choice

Paper is a traditional material for a reason. With paper, you can experiment with a wide range of textures to achieve your chosen style. Among these choices are:

Linen

Eggshell

Felt/velvet

Estate

Metalized

Cobblestone

Ever-opaque

2. Font Choice

A whiskey’s label contains much more than just information. Make sure to select a font personality that fits your spirit because the typefaces you select tell a lot about how you want buyers to perceive that product.

Distilleries are choosing more contemporary fonts like slab serifs or sans serifs to break the mold. A serif typeface is more dependable and traditional than a script font, which is often quite elegant and sophisticated. These two options are frequently used for whiskey labels, and for good reason — people automatically associate them with a trusted font for a high-end item.

3. Considerations for Color

Your color selection is crucial for expressing the individuality of your product, just like your choice of fonts. According to studies, 85% of consumers cite color as the main reason they choose a particular product. Your color choices are crucial because of this amount of influence.

You can use color psychology to sway consumer opinion with the help of your whiskey label design. For instance, the following colors are linked to the following emotions and can assist you in expressing a particular attitude to your target audience.

Red is brash and aggressive Orange is vivacious and energizing

Yellow — Happy and upbeat

Green — Protective and fostering

Blue: Serious and reliable

Purple — Prosperous and inventive

Young and feminine: pink

Brown: Dependable and tough

White is pure and unblemished, while Grey is mature and versatile, and black is opulent and magnificent.

4. Decoration of labels

Decoration is your best friend when it’s time to advance your label. A few well-chosen embellishments not only make your whiskey bottles a visual spectacular, but they also raise the value people associate with your brand. There are numerous ways to add that extra decorative flair, and each one can improve your labels in a different way.

By pressing a distinctive pattern into the label material, embossing allows you to produce a three-dimensional image. Customers can both see and feel the interesting design that is produced by the raised surface.

Hot foil stamping: Using a specific foil, stamp a unique design onto your label. Through metallic, holographic, matte, and other decorative impressions, this procedure enables you to create compositions with a variety of different textures.

Spot varnish: Use this to protect your entire label or to draw attention to certain areas of your design. It dries and cures in a variety of various ways, such as matte, gloss, or soft touch.

High-build silk screen: To produce a magnificent glossy pattern that stands out from the rest of your design, add a special ink layer to the end of your design.

Gurkha Bourbon: A faint smoke, delicate maize, and moderate pepper rye flavor are complemented by a layer of vanilla and caramel. It is aged in white American oak barrels. A spicy, vivacious beginning dissolves into a wonderfully pleasant conclusion.

Orange zest adds brightness to this 100% corn, gluten-free whiskey. A tinge of tobacco leaf was followed by further orange notes. spicy and smooth. Sweet flavor with a nice corn flavor. aged in a bourbon barrel made of White Oak.