BULK SMS MARKETING VS EMAIL MARKETING, WHICH ONE IS THE BETTER CHOICE
After listening to the word marketing, the one thing which comes to mind is Digital Marketing. As we all know, digital marketing is gaining much popularity in today’s digital world. But, apart from digital marketing, we have many other marketing types which will give your business high reach compared to this marketing and will also save you lots of money.
In this blog, we are going to talk about the two most popular marketing channels, I.e. Email marketing and Bulk SMS marketing. Both of these marketing channels have their unique Advantages and Disadvantages. Whereas Email marketing is a marketing method that has been practiced for decades, and it is one of the successful methods for communicating through mail. On the other side, Bulk SMS marketing is a new channel that sends text messages for marketing their business through mobile phones.
In this blog, we will compare email marketing and bulk SMS marketing. And we will also try to get an overview of both the marketing Channels and which one should you prefer for your business.
Let’s know what Email Marketing is.
EMAIL MARKETING
Generally, emails were used for professional communications where the sender and receiver would communicate with each other through the mail. But surprisingly today’s email is also used for formal communication as well as for marketing purposes also. Email marketing involves sending commercial content through email to a group of people and consumers.
Now, the question arises how email is used for marketing. Businesses use it to send out newsletters, marketing materials, new product releases, event invitations, and more. What does Email marketing generally aim at? Building relationships with clients or prospects, generating leads, and boosting sales are the goals of email marketing.
BULK SMS MARKETING
One of the easiest and most money-saving marketing is known as Bulk SMS marketing. Bulk SMS marketing has many plus points but most of its topmost Unique and Special feature makes it stand out. For this marketing, you will just need a mobile phone. Nothing else would be required such as an Internet connection. This marketing is Similar to email marketing, where businesses use SMS to send messages to customers, appointment reminders, flash sale alerts, and more. And due to very little usage of text messages. It becomes easy for companies to grab the customers’ attention.
According to the reports, 98% of Text messages are more likely to be opened and viewed by customers. So, it would be obvious that Companies may rapidly and directly reach customers on their mobile devices by using SMS marketing.
CONCLUSION
Now here comes the most important part of the blog. Which will help you decide which option of marketing would be the right option for you. Email Marketing and Bulk SMS marketing both the channels grab a good number of Customers. While making your customer read your advertisement is a difficult task.
While talking about email marketing, it falls under some restrictions where the business account can fall under spam and your customer would be unaware about your marketing. Whereas most of the time, consumers just delete the marketing mail without opening it. Now here it has become a big hurdle for any business.
For making your business more available and cost-saving you should be opted for Bulk SMS marketing. Where you can give your customer Limited-time discounts/ offers, promote their product, appointment reminders, and confirmations to your customers.
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