Jorge AguilarCPG Brands: On Borrowed TimeThe data is in, and it is does not look good for CPG brands. According to the latest Prophet Brand Relevance Index™, top CPG brands are…Jan 2, 2018Jan 2, 2018
Jorge AguilarMoving from Product to Solution: How to start (or re-invigorate) your journeyIt seems that many (if not most) sectors are suffering from a deadly combination of new player entry, margin erosion, and/or consolidation…Oct 31, 2017Oct 31, 2017
Jorge AguilarEmployees must wash hands… (and why this approach rarely works to change behaviors and…We have all seen the signs: “Employees must wash their hands before returning to work.” Clear and concise message. Well placed in an area…Oct 19, 2017Oct 19, 2017
Jorge AguilarDiversity: a (still!) untapped lever to push teams and organizations forwardThis morning a news notification on my iPhone caught my attention (and imagination): Google to use BALLOONS to provide Puerto Rico cell…Oct 8, 2017Oct 8, 2017
Jorge Aguilar3 Ways to Accelerate Growth via Naming StrategyPersonalization is becoming increasingly prevalent in categories from shoes to cars to phones. But while appealing, this inundation of…Jan 13, 2017Jan 13, 2017
Jorge AguilarDiversity: Why it matters and how to start closing the gapDoes diversity matter?Sep 30, 2016Sep 30, 2016
Jorge AguilarinFASHIONBITSUnlocking growth in online retailAmericans are changing the way they shop, and these new habits are driving growth. In 2013, U.S. retail sales totaled $4.5 trillion…Sep 19, 20141Sep 19, 20141
Jorge AguilarLove is not enoughHistorically, marketers have been caught in the middle: While they are responsible for driving financial performance quarter after quarter, they are also responsible for building strong brands, which takes time. Today, successful marketers are proving that driving growth and building strong brands are not at odds. By sticking to the fundamentals and embracing the tools and technologies at their disposal, marketers are winning at their game.Apr 25, 2014Apr 25, 2014
Jorge AguilarThe fashion (re)modelHow fashion houses are rethinking their business models to drive growth in a competitive categoryJan 2, 2014Jan 2, 2014