Jorge Aguilar – Medium

Jorge Aguilar

Jorge Aguilar

CPG Brands: On Borrowed Time

The data is in, and it is does not look good for CPG brands. According to the latest Prophet Brand Relevance Index™, top CPG brands are…

Jan 2, 2018

CPG Brands: On Borrowed Time

Jan 2, 2018

Jorge Aguilar

Moving from Product to Solution: How to start (or re-invigorate) your journey

It seems that many (if not most) sectors are suffering from a deadly combination of new player entry, margin erosion, and/or consolidation…

Oct 31, 2017

Moving from Product to Solution: How to start (or re-invigorate) your journey

Oct 31, 2017

Jorge Aguilar

Employees must wash hands… (and why this approach rarely works to change behaviors and…

We have all seen the signs: “Employees must wash their hands before returning to work.” Clear and concise message. Well placed in an area…

Oct 19, 2017

Employees must wash hands… (and why this approach rarely works to change behaviors and…

Oct 19, 2017

Jorge Aguilar

Diversity: a (still!) untapped lever to push teams and organizations forward

This morning a news notification on my iPhone caught my attention (and imagination): Google to use BALLOONS to provide Puerto Rico cell…

Oct 8, 2017

Diversity: a (still!) untapped lever to push teams and organizations forward

Oct 8, 2017

Jorge Aguilar

3 Ways to Accelerate Growth via Naming Strategy

Personalization is becoming increasingly prevalent in categories from shoes to cars to phones. But while appealing, this inundation of…

Jan 13, 2017

3 Ways to Accelerate Growth via Naming Strategy

Jan 13, 2017

Jorge Aguilar

Diversity: Why it matters and how to start closing the gap

Does diversity matter?

Sep 30, 2016

Sep 30, 2016

Jorge Aguilar
in
FASHIONBITS

Unlocking growth in online retail

Americans are changing the way they shop, and these new habits are driving growth. In 2013, U.S. retail sales totaled $4.5 trillion…

Sep 19, 2014

Unlocking growth in online retail

Sep 19, 2014

Jorge Aguilar

Love is not enough

Historically, marketers have been caught in the middle: While they are responsible for driving financial performance quarter after quarter, they are also responsible for building strong brands, which takes time. Today, successful marketers are proving that driving growth and building strong brands are not at odds. By sticking to the fundamentals and embracing the tools and technologies at their disposal, marketers are winning at their game.

Apr 25, 2014

Love is not enough

Apr 25, 2014

Jorge Aguilar

The fashion (re)model

How fashion houses are rethinking their business models to drive growth in a competitive category

Jan 2, 2014

The fashion (re)model

Jan 2, 2014

Jorge Aguilar

Jorge Aguilar

I partner with leaders to create momentum in their teams and organizations. Working at the intersection of brand, experience, and tech. Partner @ProphetBrand

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