Connor BeckinLatitudeReusable revolution: how reusable packaging equates to opportunity for companiesSingle-use packaging is an issue, but it also represents an opportunity for companies to deliver even greater value to their customers.Jun 26, 2019Jun 26, 2019
Connor BeckinLatitudeeSports for the win: why Twitch is a dream come true for marketers & content creatorsWith eSports on the rise, marketers find their next big opportunities among the dedicated fans of streaming site, Twitch. Find out more.Jun 19, 20191Jun 19, 20191
Connor BeckinLatitudeScarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenuesWhat if a brand sold hundreds of $1,600 items in less than 20 seconds? It’s been done. And it begins with a technique called “the drop.”Jun 11, 2019Jun 11, 2019
Connor BeckinLatitudeInstagram launches @shop: why it matters to brands big & smallInstagram’s next big move looks like something familiar, but it’s worth paying attention to.May 25, 2019May 25, 2019
Connor BeckinLatitudeLessons from above: what a private jet & travel agency duo can teach about emotional…In the retail space, a lot of talk revolves around creating unique experiences for the customer based on individual needs and preferences…May 15, 2019May 15, 2019
Connor BeckinLatitudeHow New App, “Down to Shop,” Brings Entertainment, Shopping, & Social Media TogetherWhile ads might’ve found their place, commerce is hardly native to social media. But, Down To Shop may have just found the solution.May 8, 2019May 8, 2019
Connor BeckinLatitudeFar From the Apocalypse: How Malls Can Survive Destruction Thanks to Gen Z ShoppersIf millennials are killing malls, Gen Z is poised to save them. Here’s why.May 1, 2019May 1, 2019
Connor BeckinLatitudeFrom throne rooms to mobile vending machines: how brands create experiences to reach customersWhat’s more likely to show up on Instagram: A 10x10 tent promoting a brand or the Iron Throne promoting a brand?Apr 24, 2019Apr 24, 2019
Connor BeckinLatitudeCoachella brings the music, Bose Frames put on the show: sunglasses, speakers, & AR’s Audio FutureFor most people, thoughts of spring include wardrobe changes, but they might also include thoughts about Coachella and the innovations…Apr 17, 2019Apr 17, 2019
Connor BeckinLatitudeHow WhatsApp Business messenger enables deeper connections between brands & modern consumersWith millions communicating through messaging apps, businesses stand to gain from using these platforms to communicate with customers too.Apr 12, 2019Apr 12, 2019
