conor mckechnieinDiscovery MattersBrands as anchors in uncertaintyWhen change brings uncertainty for people, brands provide an anchor-point of security and the neuroscience appears to bear this out.May 9, 2020May 9, 2020
conor mckechnieFour advancing areas of biotech where the hype puts progress at riskIt’s a fine line to tread: competition for funding means entrepreneurs in life sciences need to make their projects attractive to…Nov 28, 2019Nov 28, 2019
conor mckechnieIs the tension between the doctor’s duty-of-care for the patient and the system’s duty of care for…There is a paradox at the heart of the relationships between patient, primary care physician and healthcare system reflected in the…Nov 11, 2015Nov 11, 2015
conor mckechnieEvidence-based medicine makes for boring headlines and the media can’t cope.The need for clear accurate communication about data and studies in health and science is highlighted this week in two big media stories.Jun 17, 2015Jun 17, 2015