Constantin Brâncuși, the well-known Romanian sculptor, painter, and photographer, captured the essence of flight through his series of sculptures “Bird in Space.” He created more than 14 versions in several mediums over a period of 20 years.
The essence of flight, life, marketing — whatever you may consider — highlights, especially in times of chaos, the importance of having a deep understanding of the subject.
While researching “Marketing History”, I discovered that marketing practices have existed for at least 40,000 years. This means marketing is shaped by but not defined by new technology.
Marketing can shape cultures, behaviors, and minds. It can be constructive or otherwise. Marketing goes way beyond advertising.
Marketing is about understanding people, creating value for them, and communicating that value. More importantly, it’s about delivering that value. It is about building honest relationships with noble intentions, perhaps more, but certainly no less.
At the end of 2023, I was fortunate enough to attend a Ludovico Einaudi concert at Teatro Dal Verme in Milan.
The theater was full, even though his music can be listened online.
But why?
Because he promised an experience and delivered a memorable moment for everyone present.
