By Cecilia Portillo, Senior Project Manager As a project manager working to carry agencies and clients through a process that might be completely new to the clients, I know that a project’s success hinges on the preparation, involvement, empowerment, and trust of every person working on the project — and…

YOLO: You Only Launch Once. When the time comes to launch your nonprofit’s new brand, you have a tremendous opportunity at hand. You have the chance to build buy-in from your base, drive engagement with your followers, and reach new audiences. …

From cancer centers to climate organizations, the nonprofit sector is diverse. Nonprofits across the world span issue areas, bases, scope, size, audiences, and function. The sector is as diverse as that of the business sector, which houses companies from Patagonia to Exxon Mobil. Right now though, sharing a common sector…

By Kaylee Gardner, Digital Strategist Your nonprofit brand is so much more than your logo or your marketing materials. Your brand is an idea that lives in the mind of your audience, and that idea is defined by how your members experience, engage with, and remember your organization. For membership…

The average visitor spends less than 15 seconds on a website before leaving for another site. Think about the last time you visited a website for the first time. Did it pass the 15 second rule? If not, why’d you click away? Was it missing information, was it confusing to…

A strong brand has the incredible power to change minds, build movements, and transform lives. When we think about our nonprofit brands, we usually consider their relationship to our external audiences. But brands are really built from the inside-out. …

StoryBrand Framing 101 The human brain is hardwired to prefer narrative stories over logic — it’s fiction over facts up there. From The Hunger Games to Harry Potter, the hero’s journey is a tried and true formula for telling compelling stories. If you’re not familiar with it, the formula goes: A hero leaves…

Our best ideas come to light when we feel safe, supported, and free to express ourselves — when we feel like we belong. In fact, research shows that creating a psychologically safe environment is a key to unlocking your team’s creative potential. So when we build a brainstorm, we should…

Digital transformations and website rebuilds aren’t part of an organization’s day-to-day operations. Still, they likely sit far outside the scope of nonprofits’ everyday work. But that’s okay. There are people who do these projects everyday — and I’m one of them! Here at Constructive, we’ve seen website rebuilds open up…