Nielsen Case Competition
Ok, this is a post about failure in life. Most of the writers of this kind of blog posts are successful and well-known people. I’m just a 3rd year students who aspire a lot by my career choice. So in another word, I have nothing else to write about.
I’ve failed so many times that I can’t remember exactly every one of them. However, I’m certain that this is one of them, as I have just received 1 of the most depressing emails of my life.
Yes, I’d come to obsess with this competition so much even before I began.
The competition is about solving a business/ marketing case in 24 hours. You can find an example here:
Candidates have to clearly define via all their data and charts:
- Target customers
- Customer’s demographic, geographic, behaviour, psychology, desire
- Customers insights
- Products and customer fit
- Marketing Strategy
Then figure out an attactive way to present all those.
Why I like this competition so much:
- My dream job is to be a management consultant. As widely known, consultants read, analyse and interpret data and chart everyday. That’s why my dream firm favors candidates from this competition so much. I practice reading cases and charts very often; yet, nothing can compare to the feeling when you are in a stressful situation and can even hear your adrenalin rushes up and down your body.
- The competition is hold by Nielsen, a market research and data analyzing firm. They should be the best in data and chart, which I love drawing and interpreting. Customers’ insights give me a silver up my back everytimes I manage to come up with one.
- My teammates thrill me the most! They all have some different strengths and knowledge that I’d love to get close to them to learn more. Besides, they are all active, career aspiring and lovable people. I really feel some chemistry there!
Well, in my mind, I played out multiple plots of why we have failed. It’s like everytime else I failed, every broke ups and every goodbyes I’ve been through. However, nothing can fully explained this and nothing else can give it back to me.
So I decide to move on. A half of my team would join me in another competition, and I’m really looking forward to it. The following one is just as exciting and pretigious as this one.
I figure out you can’t avoid failing in life. You would fail, a lot. Even for many things you love so so so much. Nothing guarantees you in life that if you really really really love something, you would get it. No, absolutely not. You would have to strive, do many things you dislike, do many boring and tiring things and get hurt in the end anyway. However, the important thing is: you get your ass up and go look for the next thing that knock you back down to the ground.
