Implement, Measure, Modify, Rinse, Repeat
I was sitting in a hospital room with a very sick little boy not so long ago. He had viral pneumonia on top of bacterial pneumonia.
The doctor said he’d not seen anybody that sick all year.
Hooked up to him, all kinds of monitors: heart rate, blood pressure, oxygen percentage, and more.
On his face, a somber look that told the story of how bad he felt.
A lot of things were discussed, but one thing really stood out for me. The doctor, whom I trusted and had great respect, said one thing:
The problem with these monitors is they report information too often.
I want you to close your eyes and say that again, out loud, until you hear it.
Analytics, Pixels, Lists, and more …
… is the life we live today.
There are so many statistics, numbers, measurements, and reports that it’s mind boggling.
It also does one very destructive thing; it takes away from what’s important.
In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end. ~ Tom Seaver
Let’s stop spending our lives focusing on numbers, and let’s focus on consistency.
I did this for one month and found that when I simply did those things that I knew needed to be done, consistently, exceptional outcomes occurred.
I remember losing > 10 pounds in a single week because I just consistently ate what I knew was better.
No measurements, reports, weigh ins … nothing like that.
I remember finding out that I was driving > 1k visits per month via organic traffic when I focused on just building great content. I even stopped sharing the content on my own.
I just focused on consistency.
It’s wearying …
… and that’s why it needs to come to an end.
You’ll never check them enough, all the while you’re checking them too much.
The doctor wanted an average, over an entire day, not a new number every 5 seconds.
The average is what mattered to him.
Consistently bringing in the tools to help him get that out of his lungs; that’s what mattered.
He knew if he did that … in the end they’d be successful.