Dear banks, FinTech is coming for you

On its own, there is nothing overly innovative about the Apple Card. But taken in the context of their existing hardware/software ecosystem, it is a move that could send shock-waves through the financial services industry.

I see the announcement of Apple Card as the first in a series of incremental offerings where Apple’s end goal is to lead the mobile payments and personal finance experience.

With this move, Apple is almost thumbing its nose to the banks that turned their backs on Apple Pay.

It is D-Day for the banks

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