Brands now turn to micro-influencers and there’s a big chance you are one of them

Know the how and why of the people who earn a living by showing up in people’s feeds

Before 2004, brands used celebrities, characters or even royalty as brand ambassadors. The desired effect was to become relatable, reach more people and reinforce brand values. Then Internet democratised influence. Regular people could reach massive followings just by talking online about stuff they were interested in.

Find out the micro influencers` place inside today’s influence industry

The problem is that influencers from 2004 have grown up, and so did their audience. Better reach and flawless content come with a comparative price tag. Some of the people who are doing this professionally now have millions of followers, getting paid with over $100.000 per post. That makes them off limits for brands with smaller budgets.

Learn the key differences between working with a top influencer and a micro influencer

Engagement is calculated by dividing their total number of actions (likes, shares and comments) by their total number of followers. Here, micro-influencers have the upper hand.

The average engagement rate for micro-influencers is 15.1%, dropping continuously as follower count increases: 7.4% for 1–9.9k followers, 3.3% for 10–99k followers and 2.4% for 100k+ followers according to Influence.co.

See if you could become one of our micro-influencers exchanging your online activity for money

The exact things that you think prevent you from being an influencer make you a great micro influencer. Perfect images created by top influencers are pretty but they are not a one-size-fits-all solution. Sometimes a less than perfect yet authentic picture is more relatable. Only posting for your friends and family makes you more trustworthy and engaging.

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