How To Optimize Your Site Speed?

4 min readJan 17, 2025

Building a stunning website on Framer or Webflow is just the beginning. To stand out online, your site needs more than good design — it needs to be found by search engines. That’s where SEO (Search Engine Optimization) comes into play.

This guide will walk you through practical steps to optimize your website, attract organic traffic, and keep your visitors engaged.

1. Set-Up: Laying the Foundation

Before fine-tuning, ensure your site is primed for SEO success:

Connect to Google Search Console and Bing Webmaster Tools to monitor your site’s performance and address errors quickly.
Choose an analytics tool like Google Analytics or Plausible to gain insights into user behavior.
Ensure indexing by confirming that search engines are crawling all your critical pages.
Identify competitor keywords to analyze strategies and uncover ranking opportunities.

2. Technical SEO: Streamline Performance and Accessibility

A technically optimized site ensures smooth navigation and fast load times:

Ensure your site is mobile-friendly by testing its responsiveness and usability across devices.
Fix indexing errors by regularly reviewing Google Search Console for crawl issues.
Pass Google’s Core Web Vitals metrics for speed, interactivity, and visual stability.
Add internal links to improve site structure and enhance crawlability.
Implement structured data for articles, local businesses, and FAQs to boost search result visibility.
Resolve broken links using tools like Ahrefs or Screaming Frog.
Enhance accessibility by using descriptive alt text, proper heading hierarchy, and ARIA labels.

3. Local SEO: Target Regional Audiences

If your business operates in specific locations, creating local search pages is crucial. Local SEO helps you rank for location-based searches like “best interior designer in Vancouver” or “electric bike rentals near me.”

How to Create Local Search Pages:

Include location-specific keywords, such as “Custom Home Builder in Austin” or “Framer Websites for Las Vegas Startups.”
Add local content like services tailored to the area, events, or success stories.
Embed Google Maps to showcase your business location.
Display your name, address, and phone number (NAP) consistently across all pages.
Example Local Page:
Title Tag: “Electric Bike Rentals in San Diego — [Your Business Name]”
Meta Description: “Explore San Diego with our top-rated electric bike rentals. Affordable pricing, scenic routes, and unbeatable customer service.”
Content: Highlight local routes, rental packages, and testimonials from San Diego customers.

Extra Local SEO Tips:

Claim and optimize your Google Business Profile.
Build citations in local directories like Yelp or TripAdvisor.
Encourage reviews from satisfied local clients.

4. Keyword Research: Find the Right Words

A solid keyword strategy ensures your content reaches the right audience:

Identify local keywords using tools like Ahrefs or SEMrush to find phrases with location-specific intent.
Explore voice search trends and optimize for conversational queries like “What’s the best electric bike shop nearby?”
Prioritize long-tail keywords for low-competition, high-intent traffic.
Organize content into clusters to strengthen topical authority.

5. On-Page SEO: Craft Content That Converts

Your website’s content is your ticket to engagement and rankings:

Use location-based keywords in titles, like “Top Framer Websites for California Startups.”
Add FAQ sections to address common queries.
Write unique meta descriptions with keywords and a clear call to action.
Enhance readability by breaking content into headers, bullet points, and concise paragraphs.
Optimize images with alt text and compress them for faster load times.
Include social proof like local testimonials, reviews, or awards.

6. Off-Page SEO: Build Authority and Trust

Off-page SEO establishes your website as a credible source of information:

Earn local backlinks by partnering with regional blogs, news outlets, or organizations.
Build links from industry-specific directories, like Houzz for interior designers or BikeRentalCentral for electric bike rentals.
Analyze competitors’ backlinks and find opportunities to replicate their best strategies.
Diversify anchor text with branded, exact-match, and generic anchors to keep your profile natural.

7. Advanced Tips: Enhance for Niche Audiences

Optimize for voice search by including natural language and question-based keywords.
Leverage video content by hosting explainer videos on YouTube or Vimeo and embedding them on your site.
Create location-based landing pages for ads to align paid campaigns with hyper-local content.
Implement multilingual SEO if your audience speaks multiple languages.

SEO can be overwhelming, but you don’t have to tackle it alone. I specialize in creating high-performing websites in Framer and Webflow, combining sleek designs with solid SEO strategies. Let’s collaborate to turn your website into a search engine magnet that drives traffic, engagement, and results.