Social media and science communication:
Andrew Maynard

Quality not quantity!

It’s all about the quality of the responses and customisation of your message to a particular content strategy goal. I would say 100 really engaged viewers of your YouTube channel who are your fans completely is better than going viral any day. Don’t measure yourself by others’ yardsticks and instead try and narrow the focus of the content — be niche and passionate and you will find your niche, passionate, devoted audience.

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