What case studies can do for your communication strategy

Nov 6, 2017 · 3 min read

As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work.

Whether a brand seeking yet another way to say “here’s what the new ultra absorbent paper towel made with a unique combination of unicorn tears, eucalyptus extract and Ethiopian ground twig will do to transform your kitchen!” Or maybe it’s a government simply telling the story of how a new service offering can improve the way citizens access public service, communicating in a way that isn’t “same old same old” can be a challenge.

The good news is there are plenty of tactics that can add some variety and credibility to your approach. There’s one in particular that can be a bit of an unsung hero, the humble case study, of course.

So, what is a case study?

In its most basic definition, a case study is an opportunity to demonstrate the value of your services by providing a real-life example. Rather than you telling everyone that your content communication approach is a sure-fire way to help government engage with citizens (guilty), bring it to life through case studies.

Why case studies?

When it comes to communicating, your audience cares more about what others have to say about you rather than what you have to say about yourself.

Recommendations from others are widely considered the very best kind of advertising, hence the rise of the influencer. And while you might not expect it, influencer marketing can be extremely useful in the public sector.

If you need convincing, here are five of the benefits of using case studies:

  1. Building case-study creation into your approach means committing to evaluating your work, considering what worked, what could have been more effective and, importantly, what you learned.

What questions should case studies ask?

So, now you know you want to do case studies (a wise decision, I must say). All case studies should cover off on the following:

  • What was the problem being solved?

At contentgroup, we are skilled in creating case studies. With our full suite of services in-house, including video and graphics production as well as our expertise in writing, we’ve got you covered. Get in touch with us to talk about how we can help.

Originally published at contentgroup.


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Helping Government and the public sector strengthen communities and improve the wellbeing of citizens through effective content communication.