Libby KoerbelMedia brands need to be held accountable.How might companies at the intersection of media and technology strike a balance between creating engaging, addictive products and…Nov 8, 2016Nov 8, 2016
Libby KoerbelBack to the basicsSofar Sounds brings back the magic to live musicOct 20, 2016Oct 20, 2016
Libby KoerbelHoly, holy, holy, holy keyDJ Khaled exemplifies a new marketing paradigmAug 12, 2016Aug 12, 2016
Libby Koerbel10 (major) keys for understanding how millennials discover new musicAs many of you know, I’ve spent the bulk of my second year at Kellogg working on a project about millennial music discovery. With…Jun 7, 20163Jun 7, 20163
Libby KoerbelAre you a Routinist, Backstorian or Songsmith?A look at millennial music discovery segmentsMay 26, 2016May 26, 2016
Libby KoerbelThe music discovery journeyHere’s a quick teaser from my millennial music discovery project (full finding will be published in two weeks!).May 18, 2016May 18, 2016
Libby KoerbelWhen was the last time you listened to the radio?A look at Millennial’s favorite sources of new music discoveryMay 5, 2016May 5, 2016
Libby KoerbelSerendipity (in life and music)In Daniel Pink’s virtual talk to a group of Kellogg students yesterday, one of his “major keys” to life was: serendipity is in charge of…Apr 27, 2016Apr 27, 2016
Libby KoerbelCulture blocks innovation in music productionHow the music industry’s historic romanticism contributes to overspending and risk aversionApr 19, 2016Apr 19, 2016
Libby KoerbelYour “adventuresomeness” quotientHow open are you to experimentation? Is your openness consistent across all situations? Or are there some instances where you seek to avoid…Apr 12, 2016Apr 12, 2016