20 New Rules Of Content Marketing

Summary:

According to Content Khana Research; With 86% of B2C and 91% of B2B marketers using content marketing, we expect these numbers to grow and grow. As more of you marketers come into the content fold, we’ve got the 20 rules of Content Marketing for doing it right.

1. Find carefully choosing Keywords.
2. Have a voice or brand customers can identify with.
3. Build trust with transparency.
4. Make the most of a great idea with multiple Formats.
5. Headlines are everything.
6. Use the News.
7. Don’t just post…Engage!!
8. Invite Yourself to someone else’s part once in a while.
9. Remember that great content invites links.
10. Build your content from an ongoing plan.
11. The best inspiration comes from several different sources.
12. Quality is as important as Quantity.
13. Quantity still matters.
14. Take your time.
15. Stop buying Content from the Bargain Bin.
16. Know your biggest Content Marketing enemy.
17. Use one piece of content to promote another.
18. Recycle your greatest hits.
19. Always ask the key question about a piece of content.
20. Use your content to turn searchers, Readers & Fans, into Buyers.

Source :

Content Khana | Blog