Content Khana
Content Khana provides PR Services, Media training, Content Marketing to help our clients communicate with key stakeholders in Egypt. www.contentkhana.com
What should you learn from media training?
Media training
Training for media interviews is essential for everyone who speaks to journalists because so much is at stake.
Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis.
The greatest media spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. They make their case convincingly and memorably — whether promoting everyday news messages, answering difficult questions, or managing a full-on crisis.
For a few, it comes naturally. For most, it’s good media training.
What should you learn from media training?
The art of interviews: Personal performance
- Conduct confident and effective interviews
- Project credibility and authority
- Build confidence and self-awareness
- Perform calmly under pressure
- Practice in a safe environment with personal coaching
- Learn from your own mistakes and others’
- Come to enjoy interviews as a stimulating challenge
- Familiarize with broadcast and studio technology
- Improve body language and appearance for TV
- Improve everyday communication and presentation
The science of interviews: Strategic media management
- Communicate powerful and memorable messages
- Take control of your image in the media
- Angle your good news for maximum impact
- Crisis response: limit the damage of bad news
- Understand and control interview dynamics
- Hear directly from journalists about their motivations and news values
- Don’t follow the journalist: set your own agenda and drive the news
- Handle difficult questions and turn them to your advantage
- Recognize and avoid common mistakes, tricks and pitfalls
- Prepare for all kinds of media encounter for TV, radio and print
Ask About Professional Media Training in Egypt
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