Fundamentals of Great SEO Content Writing for 2016

SEO, which is stand for Search Engine Optimization, is the process of optimizing a website so that with the help of search engines like Google, the website can be easily found. SEO content writing is the key to attract search engine traffic on the website.

It is important that you constantly revise your SEO strategies since this is the foundation to attract more users to your website. With significant shifts in the last year especially in terms of search engine ranking factors and the SEO industry, here are some fundamentals of great SEO writing for the year 2016 that one should keep in mind:

Keyword Research

Keyword research remains a crucial part of SEO content writing because we still want to know what words and phrases would attract potential clients and customers to your website. However, now there are a variety of research tools like Google’s Keyword Planner, Ubersuggest and SEMrush and several others that can be used to find popular keywords.

Apart from keyword research, SEO content writing company also focus on finding relevant topics and themes around which the content can be structured.

Keywords In The Content

After research, relevant keywords should be incorporated within the content like in the headline, introduction and concluding paragraph, and in the important pointers in the article. Ensure that the keywords used are not forced and fit perfectly in the article. Do not over-stuff your content with keywords as it looks unprofessional.

High quality SEO content writing services use proficient writers and SEO experts to ensure that the keywords are in sync with the content of the article.

Fresh Content

Keep in mind that only fresh content will reward you with unique and new users. If you have plagiarized your content from another website or online source, the search engines will regard your content as ‘duplicate information’. Remember only authentic content is rewarded online.

Word Count

Search engines such as Google prefer comprehensive content. Therefore, it is advisable that while writing you not only focus on inclusion of relevant keywords but also provide broad coverage of your topic, rather than writing shorter content. Studies show that audience is inclined to share long form, in-depth article compared to a short article with basic information.

Also, studies indicate that the average word count for top-ranking content on search engines is over 1200 words.

Meta Tags

The content you create for the website should have a Meta tag description. While the Meta description tags are not relevant to the search engine rankings but they play an important role in gaining user clicks from the search engine result pages (SERPs). Your H1 tags and descriptions should be unique and describe exactly the main topic of your page.

Please note that the Meta description should be short yet relevant and not more than 160 characters.

SEO content writing services across the world are incorporating the above-mentioned strategies to help their clients with increased web traffic and search engine results. Use these pointers to create SEO friendly content.