Introducing Contents Protocol

Contents Protocol
Contents Protocol
Published in
3 min readAug 9, 2018

Hi, Contents Protocol team here. We’d like to introduce ourselves before the official release of our white paper. Thank you for reading in advance!

Who We Are:

Contents Protocol is a decentralized premium content exchange protocol powered by WATCHA Inc. On this protocol, content provider, platform, and user can sustainably coexist and cooperate.

About WATCHA & WATCHA Play:

There are two businesses up and running under WATCHA Inc.: WATCHA & WATCHA Play

WATCHA is a machine learning based personalized recommendation service on premium content that has 4M users with 400M+ reviews in Korea and Japan to this day.
WATCHA’s global version is out now. Download here for free: iOS, Android

WATCHA Play, the leading competitor of Netflix, is a paid subscription VOD service in Korea. It has relationships with 60+ content providers such as HBO, Disney, Sony Pictures, Fox Network Group, JTBC, and CJ E&M. It has also partnered with Samsung Electronics for the Galaxy S9 promotion. It is available on major TV devices and preloaded on Samsung & LG Smart TVs.

What We Are:

Contents Protocol will solve the chronic problem of the premium content distribution industry by:

  1. Making data transparent for the content makers because they can make better content with the valuable user data that’s currently black-boxed in the platforms
  2. Compensating and incentivizing the users because they have never been rewarded even though they are the data givers

Contents Protocol encourages platforms to put that data on the blockchain to be shared with the content makers; The user incentivization scheme rewards users for enabling that data and for other marketing contributions they make for the success of a content.

Incentivization Scheme for Users
Data Dashboard for Content Providers

Key Advisors

Key Investors

Exciting announcements are coming soon. Join our telegram and visit our website to stay updated.

Thank you for your support!

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Contents Protocol
Contents Protocol

Contents Protocol is a decentralized premium content exchange protocol, powered by WATCHA Inc.