PCMA ConveneThe End of Third-Party Cookies: What Event Marketers Need to KnowWhile there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably…1d ago1d ago
PCMA ConvenePlanning for Conflict at Your EventsThe policies you create to respond to potential harassment and discrimination at your meetings are a strong foundation for handling a…4d ago4d ago
PCMA ConveneBeyond Sustainability Show and TellHow a venue tour can be used as a tool to create more collaboration between meeting organizers and suppliers around creating more…6d ago6d ago
PCMA ConveneRethinking Swag at EventsHoneycomb Strategies has documented the life cycle of swag and its environmental impact. Here are some sustainable alternatives.Aug 26Aug 26
PCMA ConveneAddressing Carbon-Intensive Air Travel in the Events IndustryAt a PCMA Executive Leadership Summit in January, members of the C-suite explored solutions to current and potential disruptions in the…Aug 23Aug 23
PCMA ConveneMaking Space for Makers in PortlandPortland’s My People’s Market has created opportunities for local makers and entrepreneurs who need a platform — and the events, tourism…Aug 21Aug 21
PCMA ConveneCowbells and Woolen Slippers — Cherished Handmade Gifts From EventsEvent goers prize the handcrafted amenities they receive at conferences that convey a sense of place or a personal touch — and provide a…Aug 19Aug 19
PCMA ConveneArtisans Craft Ribbon Into a Unifying ‘Social Fabric’A work of crochet that began as a religious offering has put a town in Jalisco, Mexico, on the map, in the Guinness Book of World Records…Aug 16Aug 16
PCMA ConveneDiscovering Indigenous Culture Through Crafts and StoriesMarc Forgette, founder of Makatew Workshops, uses Indigenous crafting sessions at meetings and events to help participants focus on the…Aug 14Aug 14
PCMA ConveneHow Knoxville Became a Model for Supporting Local MakersAs Etsy’s first official U.S. ‘Maker City,’ Knoxville, Tennessee, is growing the local economy through arts, crafts, and entrepreneurship.Aug 12Aug 12