PCMA ConveneLessons in Event Marketing From Taylor SwiftRegardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful…2d ago2d ago
PCMA ConveneHow Your Brain Values an ExperienceNeuroscientist Paul Zak on how immersion is created — and how to make the most of it.4d ago4d ago
PCMA ConveneAcademic Conferences Tackle the Taylor Swift PhenomenonTaylor Swift’s fans are legion, but she has also attracted the attention of academia: In the past six months, two successful academic…6d ago6d ago
PCMA Convene4 Mistakes to Avoid When Speaking at EventsYour speakers aren’t the stars of your show — their message should take the spotlight. In Don’t Tank Your TED Talk, short talk expert…Jul 12Jul 12
PCMA ConveneFrom Skeptic to Sought-After TEDx Speaker CoachFifteen years ago, she coached speakers for the first major TEDx event. Hayley Foster has since built that initial experience into a…Jul 10Jul 10
PCMA ConveneSurvey Explores Speaker and Planner DynamicsThe ‘2024 Speaking Industry Benchmark Report’ offers insights into the current state of the relationship between planners and speakers and…Jul 8Jul 8
PCMA ConveneIs the RFP Process for Events Getting Easier or Harder?A handful of event suppliers and organizers traded their insights on how the RFP process has changed since the pandemic during a session at…Jul 5Jul 5
PCMA ConveneInside WorldatWork’s Speaker Coaching ProgramWorldatWork’s Courtney Mesmer developed a speaker coaching program to improve the participant experience at her organization’s annual…Jul 3Jul 3
PCMA ConveneSwifties and Scholars: Inside an Academic Conference About Taylor SwiftIndiana University Bloomington conference explores music star Taylor Swift’s lyricism, feminism, economic impact, social-media presence…Jul 1Jul 1
PCMA Convene‘Organizations Don’t Change. People Do.’The behavioral change management expert on three challenges that leaders who are serious about change must grapple with.Jun 271Jun 271