Discover Even More Lead-Generation Tips To Grow Your Business

Lead generation is hugely important for anyone operating an ecommerce business. From creating content and running campaigns, marketers spend a lot of time and money trying to generate more qualified leads, with the goal being to have some of those leads turn into paying, long-term customers.
We’ve talked about and presented a number of lead generation strategies before. But lead generation is one of those things that you can never have too much of. What works well for one company may not necessarily be as effective for someone else. And so, it’s beneficial to have an array of strategies in your marketing arsenal.
Add Email Opt-Ins To Your Videos
Videos are a great way to boost engagement. Many people are visual learners; the Social Science Research Network reports 65%, in fact. And if you want to optimize your videos, you can turn them into lead-generating machines by adding email opt-in forms. “You can even set the form to appear in time with a verbal CTA,” says Josh Haynam.
Then, to give your videos an additional boost, you can buy Facebook ads and drive traffic to your videos. When Wistia did this it experienced an 11% increase to its free-trial conversion rates.

Supercharge Your Site With Lead Magnets
Lead magnets come in many types and forms. A lead magnet could be an eBook, a checklist, a how-to course, or any other resource your prospects may find useful. Creating a lead magnet doesn’t have to take a ton of time or effort, however, and you don’t have to create it completely from scratch.
Kevin Gates of OptinMonster: “If you have written blog posts around similar topics — like ‘Kitchen Renovation Tips,’ etc. — then you can compile all of those blog posts into an eBook, and offer it in exchange for an email address.
Once you do that, you can follow up with the users to give them more valuable resources until you win them over as a customer.”
Content upgrades are another effective type of lead magnet.
A content upgrade is when you provide prospects with the opportunity to get additional value pertaining to the content they just read.
For instance, if you had written a blog post about how to make an infographic, you could offer prospects a downloadable PDF, such as a supplemental guide or a list of helpful tools, as a content upgrade.

Leverage Twitter’s Lead-Generation Capabilities
There are two main ways you can do this.
1. Use Followerwonk
Some of your leads will be ready to become customers straight away while others will need to be nurtured first. With the latter type of leads, you don’t want to contact them right away, as it would just be a waste of your time.
So to help you discern between ready-to-buy and need-to-be-nurtured leads, you can use Followerwonk.

Check out this post by Seer Interactive to learn more about how to use Followerwonk to identify and filter leads so you can reach out to only those leads who are most likely to become customers.
2. Promote Your Tweets
According to a study conducted by Krave cereal, when customers are exposed to a company’s promoted tweets, they are 12% more likely to develop purchase intent.

Your promoted tweets should still look like regular tweets, even though they’re forms of sponsored content. Also, Josh Haynam says, “To maximize the potential of promoted tweets, link to a landing page that is on the same subject as the tweet.” Doing so will keep your visitors engaged.
What are the top lead-generation strategies that you use? What other advice can you share? Head over to ConversionFanatics.com and let us know!
