Published in Convince & Convert·Jul 11, 2018New Research Reveals How to Optimize Marketing AutomationBy Todd Lebo Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. …Marketing3 min readMarketing3 min read
Jul 3, 2018How to Market Your Course to Generate LeadsBy Ann Smarty The world of online courses has gotten bigger and bigger. So much so that it isn’t just universities getting on board. Experts have realized that they can use their authority to build a base of willing students eager to learn from them. …Marketing7 min readMarketing7 min read
Published in Convince & Convert·Jun 29, 2018How to Ensure Your Emails Land in Gmail’s Primary Tabby Kayla Matthews If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. Here are 8 ways to ensure your emails land in Gmail’s primary tab. 1. Review Gmail’s Bulk-Sending Guidelines You…Email Marketing5 min readEmail Marketing5 min read
Published in Convince & Convert·Jun 27, 2018How to Ensure Your Emails Land in Gmail’s Primary Tabby Kayla Matthews If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. Here are 8 ways to ensure your emails land in Gmail’s primary tab. 1. Review Gmail’s Bulk-Sending Guidelines You…Email Marketing5 min readEmail Marketing5 min read
Published in Convince & Convert·Jun 21, 2018A Dead Simple Way to Improve Your Search Rankings with Google Search Consoleby Brandon Andersen You want to constantly improve your search rankings for all of your content, right? The higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you (hopefully) generate for your organization. The more revenue you generate, the more parades your…SEO7 min readSEO7 min read
Published in Convince & Convert·Jun 14, 20186 Facebook Advertising Mistakes Every Marketer Makesby Kayla Matthews Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls. 1. Overlooking Video as a Marketing Method Research from BuzzSumo indicates a decline in…Advertising4 min readAdvertising4 min read
Jun 13, 20186 Facebook Advertising Mistakes Every Marketer Makesby Kayla Matthews Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls. 1. Overlooking Video as a Marketing Method Research from BuzzSumo indicates a decline in…Advertising4 min readAdvertising4 min read
Published in Convince & Convert·Jun 7, 20185 Critical Precautions When Publishing Controversial Contentby Pratik Dholakiya We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress.Content Marketing6 min readContent Marketing6 min read
Jun 6, 20185 Critical Precautions When Publishing Controversial Contentby Pratik Dholakiya We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress.Content Marketing6 min readContent Marketing6 min read
Published in Convince & Convert·May 31, 2018Which Social Platform Is Right for Your Next Video Campaign?by Brian Carter Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. Customers LOVE video: 85 percent of Americans watch videos online. [comScore] 45 percent of people…Video Marketing9 min readVideo Marketing9 min read
