By Todd Lebo

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2 survey.

But how do you optimize marketing automation to continually increase performance?

To answer this question, Ascend2 and their research partners fielded the Optimizing Marketing Automation Survey, and the Summary Report is available free of charge. …


By Ann Smarty

The world of online courses has gotten bigger and bigger. So much so that it isn’t just universities getting on board. Experts have realized that they can use their authority to build a base of willing students eager to learn from them. This has led to thousands of free and paid online courses that are used as a marketing tactic for different brands.

If you are reading this, it can be assumed that you are at least interested in making a course. Or perhaps you already have one and don’t know how to promote it. …


by Kayla Matthews

If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. Here are 8 ways to ensure your emails land in Gmail’s primary tab.

1. Review Gmail’s Bulk-Sending Guidelines

You might spend hours searching for generalized tips about keeping emails from getting caught by spam filters, but Gmail’s rules are the only ones that matter here, especially when sending out cold emails.

It’s a good idea to become familiar with the service’s current recommendations for bulk emails and revisit them…


by Kayla Matthews

If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. Here are 8 ways to ensure your emails land in Gmail’s primary tab.

1. Review Gmail’s Bulk-Sending Guidelines

You might spend hours searching for generalized tips about keeping emails from getting caught by spam filters, but Gmail’s rules are the only ones that matter here, especially when sending out cold emails.

It’s a good idea to become familiar with the service’s current recommendations for bulk emails and revisit them…


by Brandon Andersen

You want to constantly improve your search rankings for all of your content, right?

The higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you (hopefully) generate for your organization. The more revenue you generate, the more parades your organization will throw in your honor. (Okay, so maybe parades are a stretch.)

Many content marketers feel that once they’ve created a great piece of content and done the initial promotional push, their ranking in Google is out of their hands. …


by Kayla Matthews

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.

1. Overlooking Video as a Marketing Method

Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.

BuzzSumo reviewed a year’s worth of content and engagements on Facebook…


by Kayla Matthews

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.

1. Overlooking Video as a Marketing Method

Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.

BuzzSumo reviewed a year’s worth of content and engagements on Facebook…


by Pratik Dholakiya

We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress.


by Brian Carter

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions.

Customers LOVE video:

  • 85 percent of Americans watch videos online. [comScore]
  • 45 percent of people watch more than one hour of Facebook or YouTube videos per week. [Wordstream]
  • 92 percent of mobile video viewers share videos with others. [Invodo]

And video drives business:

  • Viewers are 85 percent more likely to purchase a product after watching a product video. [Internet Retailer]
  • 52 percent of consumers say…

Convince & Convert

Led by Jay Baer, we provide digital marketing and customer experience counsel for world's most important brands.

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