Helpful Tips on Creating an Effective Video Sales Letter

Nov 4, 2016 · 5 min read

Building rapport

The most important part of the VSL is that it allows YOU to control the sales process.

Getting started on creating a VSL

Don’t — show too much text around your video

Do — optimize videos for SEO

Do — show a video that lasts between 12–24 minutes

Do — place the video top and center

Don’t — show video controllers

Do — auto play the video

Appropriate video tone for your company

Feeling a little inspired?

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