Christine Cook

We attach ourselves to people who most significantly mirror our strengths and wounds. We do this because there’s comfort in the familiar, and because the essential purpose of long-term partnership is to assist us in growth. If our lives are about becoming ourselves, then our closest partners can be our greatest teachers.

…iness the same in all cases for those eyes, which leaves valuable money on the table for companies…iness the same in all cases for those eyes, which leaves valuable money on the table for companies. That’s the downside to being indirect, and abstracted away from the customer. Your best user and your average user are effectively the same thing to an advertiser: both are just warm bodies.

These are just a few examples; but what’s behind such failure? Part of the problem is not understanding what marketing is and what its goals are. Also, many techies (especially engineers) believe that a good product sells itself (wrong!). And many founders and executives have a negative bias against marketing and marketers (sad!).