Passing from the initial #nevicata14 story to the real project in the square it was clear that we should preserve the vision developed in the previous phase — that of the open and flexible new space created by a mysterious snowfall for everyone to use it in the way that they prefer — and communicate it to citizens in the most accessible and appealing way.

Besides that it was important to construct identity for the new square in order to overcome the initial resistance of public towards the pedestrian transformation and acceptance of new functions. In a way it was…

#nevicata14 was the experimental pedestrian configuration of piazza Castello — the second most important square in the city of Milan, during Expo Milano 2015. #nevicata14, is the Italian for “snowfall of 2014”, an original idea to artificially recreate what happens when a thick layer of snow covers the city. Learn more about the project.

From the very beginning #nevicata14 was a hybrid space with a system of services and strong vision. It required work on the brand for a number of reasons: to connect the physical and intangible layers into a consistent system, to communicate the vision and also to…

Or “why designers shouldn’t (just) solve the problems, but also freeze their asses watching their work being dismantled” — written by Nerdy Coon a.k.a Yulya Besplemennova

16th of November was an amazing day in Piazza Castello, Milan, where I spent hours watching how the temporary urban installation for which I’ve been working since July 2014 was being dismantled piece by piece.

I remembered how construction phase took weeks and lots of members of design team were present during that time observing the process and sharing experience. Now I was just the only designer documenting workers and machines. People who heard…

Martina graduated in July in Interior Architecture at Politecnico di Milano and she is now exploring different fields of architecture and design, looking for inspiring approaches and methods.

She’s deeply interested in history and theory of architecture and during academic years she tried to develop her own idea about what architecture is and which is its role in contemporary society. An important step of this research was her dissertation work about Brighton’s West Pier. …

Marco graduated in 2015 in Interior Architecture at Politecnico di Milano with a thesis about imaginary and architecture. With the purpose of exploring the ways architecture can be a medium to communicate imaginaries, with Martina Pini, and supported by Pierluigi Salvadeo and Marco Lampugnani as supervisors, chose the ruin of Brighton West Pier as subject of their studies.

The result was an atlas collecting many projects that show different ways to interpret the imaginary born around an architecture that, due to the lost of its form and function, became able to give rise to extraordinary sceneries between dream and reality.

I attended my first year of university at Bocconi University studying Economics and Management for cultural institutions.
Then passion led me to start a career at Politecnico di Milano, not losing my interest in the previous subject.

Actually I’m very concentrated in shaping my own way to become an architect
Everything contributes: starting from small daily life details to interdisciplinary approach.

In bachelor thesis I framed architect’s role in society and their peculiar relationship with contemporary social and economical context. The research was lead by mainly interviewing prominent italian architects and young designers.

This make me conscious that to be…

Space (in all terms) is what we love the most, but we are perfectly aware how experience of it is being made of multiple elements including services and processes, involved in it, products inhabiting it and of course people and communities. So we design different elements that organise into integrated systems together. We also don’t see any divisions and barriers between physical and digital dimensions, but see it as a continuum in which we live nowadays.

We are experienced in dealing with both private and public environments, with companies and administration, but the best way to describe our work is…