How to Find Your Brand’s Voice
Do you have a great idea for a product and are dying to start a brand to build around it? Well, I like your enthusiasm. Unfortunately, developing a brand isn’t as easy as it sounds. Without the proper voice to your audience, your business is going to flop. However, how do we define what a “good voice” is? The voice I’m primarily talking to is the voice you’re selling to your clients. I’m talking about your website content, your email campaigns, your social media posts, and more. As easy as it would be to hire a copywriter to outsource it to, some brands believe in total DIY which can lead them towards being just as successful in the end. To help you develop your voice and begin to open up your audience, here are 4 tips to keep in mind.
1. Start With Constructing Archetypes
Time to start from the beginning. The first part to finding your brand’s voice is to pick one type of person you want your product to affect. (In a good way!) You can pick anyone from your parents to the cashier at your local grocery store. Next, answer some questions about what their interest builds around.
What do they look like?
What are their hobbies?
What are their favorite TV shows?
Do they enjoy music?
What will my brand do for them?
By answering these questions you are developing your brand’s voice by constructing a main idea of what your audience will want to hear. Trust me, it’s easier to develop a plan geared towards one person at first and then building your way up. After all, once you get one person on board the rest will think it’s cool.
2. Fill in Your Brand’s Blanks
It’s important to style your brand’s voice after yourself. It’s harder to style after different voices than being comfortable in talking about your brand through your own mouth. But, before you start smacking one-liners on your social media pages you have to first determine what your own voice is. Are you funny? Are you sincere? Do you like to use emojis? Do you like retelling old and outdated 80’s references that bother everyone so they no longer talk to you? These are the questions that define you, define your brand, and tell people why they should be a part of your brand.
3. Start Group Testing
It’s important to get feedback from a test audience before launch, and who else can serve as a better audience than your friends and family? After displaying your brand, what it represents, and how it can affect people, ask for small constructive criticism to help you finely tune areas that need improvement. Next, you need to constructive your mission statement. Try writing it in a few different voices, share with your test audience, and see which one is easier to connect to.
4. Find Brands That Inspire You
Now that you know what direction you’re going it, it’s time to reach out for further inspiration. By getting inspired from more popular brands, you can help develop their ideas into your brand and see how they get a constantly growing market. To start, feel free to check out these brands below.
Nike: This popular “Just Do It” company has helped inspire athletes around the world.
Charmin: The never-forgettable toilet company has made funny and approachable commercials surrounding a family of cartoon bears
Whole Foods Market: This company sports an authoritative yet easy to approach voice promoting their wide selection of all natural food
With a constantly growing market for brands alike, you have to make yours stand out in ways others don’t Hopefully, by reading up on these tips you can make your brand the next aspiring company that can better your community and the world.
For more tips on how to run a successful company and why hiring a copywriter may help your business grow, feel free to check out www.cooperscopy.com.