Copland PostImportance of Customer Service for 2023As we enter the new year, it’s important for small businesses to focus on providing excellent customer service. In today’s competitive…Dec 10, 2022Dec 10, 2022
Copland PostEffectiveness of Leaflet Delivery at ChristmasAs the holiday season approaches, many businesses are gearing up for their annual Christmas marketing campaigns. One effective method that…Dec 8, 2022Dec 8, 2022
Copland PostOur tips to keeping costs down and maximizing your small business profitsAs a small business owner, saving money is crucial to success. Every penny counts, and every decision you make can impact your bottom line.Dec 7, 2022Dec 7, 2022
Copland PostMarketing at Christmas for small retail storesAs the holiday season approaches, retailers are gearing up for one of the busiest times of the year. For many businesses, the Christmas…Dec 6, 2022Dec 6, 2022
Copland PostNew Customer Onboarding Best PracticesIncreasing customer lifetime value is an essential key to a growing business. If you offer only a serviceable onboarding experience — or…Nov 23, 2022Nov 23, 2022
Copland PostCreating a buyer persona for your businessBuyer personas are representations of your ideal customers based on data. They help you focus your time on qualified prospects, guide…Nov 22, 2022Nov 22, 2022
Copland PostThe worst advice we’ve heard about marketingWe’ll be frank and open with you, there’s some pretty awful advice out there when it comes to marketing. It’s true of course that every…Nov 14, 2021Nov 14, 2021
Copland PostCreating a Sales Plan that sellsYou need a Sales Plan. Sorry but it’s true and here’s another nasty truth which you may not be that keen on hearing. You’re going to have…Nov 13, 2021Nov 13, 2021
Copland PostHow we track our customer success metrics and how you can tooToday more than ever, customer success is crucial to building and scaling your business. Why? Because it’s just so easy to switch. That…Nov 12, 2021Nov 12, 2021