Jon FranceBlockedUnblockFollowFollowingI write about writing for business and the power of words. Find out more at www.copydart.comApr 28Many will argue that creating a standout headline is the most essential skill a copywriter should master. I counter that with if you don’t understand how your target thinks, you won’t fashion a standout headline that speaks directly to him or her.What is the Most Important Copywriting Skill to Master?ProWritingAid211So true. You can’t do anything unless you know how your target is thinking first. Great piece, thanks!