9 SaaS Content Marketing Statistics for 2020 [+ Infographic]

Content marketing has tons of value for SaaS companies as a driver of conversions and business growth.

You might be thinking…

Great, but where’s the proof?

Well, I’ve gathered a list of the most enlightening and up-to-date SaaS content marketing statistics that demonstrate:

• The value of content marketing for SaaS companies
• What types of content work for SaaS companies
• Effective content marketing strategies SaaS companies use to drive growth

To summarize the stats, I created an infographic, “SaaS Content Marketing 2020”:

More information and a complete breakdown of these statistics can be found at Copy Goals.