When done right, effective microcopy increases conversions, delights users and improves the rate of task completion. It can also save time and resources, showcase an organization’s culture and build trust with users, allowing the organization to distinguish itself from competitors. Moreover, it helps to define the brand and set expectations for users.
… how this new ecosystem of customer centric financial companies becomes self-reinforcing over time. As more companies adopt customer centric business models, they can become platforms for a marketplace of other customer centric businesses.