Designing “Uncloud”: a concept travel app

Poster with four app screens and app logo
Poster with four app screens and app logo

This seven-day project consisted in designing a travel booking app by trying as many visual iterations as possible. I worked with an already existing persona and parted from the information given to craft a problem statement. I then built a user flow by outlining the steps the user takes in order to finish her task. …


The New “New Dawn”: Responsive Editorial Redesign.

Browser mock-up of high fidelity prototypes of section, home and article pages.
Browser mock-up of high fidelity prototypes of section, home and article pages.

Have you ever wondered why reading your favorite magazine online can be such a tedious experience? Most website visitors will spend less than 15 seconds reading an article. We have all clicked on a catchy headline, read a couple of sentences and moved on soon after. Since editorial content plays such an important role in online life, my team and I worked on redesigning the editorial website, New Dawn, a magazine based in Australia, that focuses on the paranormal. …


A UX Case Study

I was asked to propose a new app in the field of wellness. The brief consisted in identifying opportunities for improvement of people’s lives through an app. Among the different types of wellness as listed here, I decided to focus on emotional wellness, more specifically on stress.

Phase 1: Understanding the User

Preliminary Interview

The first task I accomplished was interviewing three people about their relationship to stress. I centered the conversation around the following questions:

  • What do you work as?
  • Are you under a lot of pressure at work?
  • Do you often feel stressed? If so, under what types of situations?
  • How do you resolve the situation? …

About

Coral Pereda

UX/UI designer and artist. MFA. ux/ui portfolio: www.coraluxui.com. art portfolio: www.coralpereda.com/.

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