Impact Investing — a new era for environmental change.

Recently we hosted a twitter space with our partners Pulso; a leading impact investment studio. Coral Tribe’s impact investment approach has been shaped by them, so we invited them to meet our community.

This great conversation covered:

  • Flor and Andy’s background

Flor and Andy’s backgrounds

Flor Giulio specializes in strategic impact investing in the creative economy. In Forbes magazine, Flor was named Argentina’s “High Impact Youth”. In addition to being a TEDx speaker, she is also a scholar at Oxford University.

Andy Tamaroff is a business strategist and brand builder. With over 20 years of experience in turning cultural and technological opportunities into high-impact business models. She’s worked with a variety of brands, including Adidas, Volvo, Land Rover and Nestle.

The two industry experts helped lay the strategic impact investment foundations for Coral Tribe. They redesign economies to be more circular, inclusive, and sustainable. “We want to re-shape the world” said Flor.

Why impact investing?

Only 10 years have passed since the inception of impact investing. Since then, it is safe to say that this new asset class has revolutionised the financial sector with enormous growth; largely fed by millennials and younger.

It is financial innovation. It’s changed the rules and shifted impact to the centre. Positive impact is no longer a ‘nice-to-have’, it’s a necessity — and it’s not only companies undergoing this paradigm shift — it’s people as well.

Impact Investing Google search trends for the past 10 years

Investing is traditionally based on two factors: return + risk. The greater the risk, the greater the potential reward. Flor explained that a shift in the paradigm has set the new formula for investment: return + risk + impact. Returns from investments must not only benefit us, but also the planet and people around us.

In Andy’s opinion, ‘we are experiencing a change in the way lifestyle is understood’ people are finding more responsible ways of living because we understand we have only 60–70 years to make a difference. “It is for this reason that we embrace this revolution” Flor added.

The question should be: Why not impact invest? Our money in the bank makes us all ‘investors’ already, Flor explained. The problem is that we don’t know where our banks invest our money. In fact, in 2021, the world’s top banks injected a staggering $742 billion into the fossil fuels industry. It’s time to take control of our planet’s destiny and that starts by us taking control of our money.

Donating vs Investing: What’s more effective?

While investing benefits us personally, does it have the same impact on the world as donations? This is a question we get a lot.

There is no doubt donations and grants are both fantastic — as Andy says. However, grants aren’t as durable. Organizations shouldn’t rely solely on donations because it’s hard to forecast and budget, making it challenging to plan ahead. An approach that involves both donations and for-profit initiatives gives projects a longer runway and, therefore, more sustainable and long-term impact.

Flor confirmed that there is a 1 trillion dollar market size for impact investing and a 75 billion dollar market for grants. The journey to a sustainable future won’t be achieved without impact investment. Impact investing is the vehicle to the brighter future — and we’re the drivers. So buckle up because we’re here to accelerate change.

The size of the the impact investment market compared to impact-driven grants

Why is Coral Tribe well positioned within Impact Investing?

Coral Tribe is an exciting project for Flor and Andy. Coral Tribe cannot be described with a single word, Flor emphasized, it’s similar to Pulso. In terms of Coral Tribe, “we would describe your work as art, blockchain, lifestyle, education, climate change, community building and closing the digital gap”. Coral tribe is “integrative, transdisciplinary, innovative, and decentralized. We at Pulso, work with brands and initiatives that share the same mission and purpose as what we do. That’s why we’re excited to work with you and your community” remarked Flor.

People’s participation excites us, too — Andy affirmed. Once your crowd-lending platform is up and running, you have a strong community that can get involved in the action and participate. “There is no other platform like this.” Flor further explained that the ReeFi Hub will “revolutionize the market, because creators and environmental activists need impact investment, otherwise they just rely on grants.”

Crowd-lending: The big opportunity

Crowd-lending, also known as peer-to-peer (P2P) lending, is a marketplace mechanism that curates lucrative investment opportunities. Its similar to crowdfunding but with the key differentiator being that you gain interest on the money you put towards a project.

Crowd-lending closes the impact finance gap for both sides, ‘the creative side and the investment side’ — says Andy. An environmental platform like this helps people discover booming investible projects all over the world that would otherwise go undiscovered. Flor gave an example of one of her favourite projects she’s worked with: Plastivore.

The Plastivore project generates houses for displaced communities by transforming plastic waste into building blocks using 3D printing machines. Flor highlighted how this project combines the creative economy (construction and architecture), as well as protecting the blue economy (removing plastic from the ocean). Projects like Plastivore are hidden gems that deserve the support and involvement of the people. Plastivore is just one example of the type of profitable eco-businesses we seek to curate and invest in through ReeFi Hub.

The Ritual Exhibition Concept Render by Plastivore. A temple built entirely with plastic waste.

Measuring Impact: Why is it so important?

Your impact is only as good as the story you tell. Flor went on to explain that there are a lot of opportunities within impact measurement because “if you don’t measure it — it’s impossible to talk about it”.

Numa explained how the process of measuring and communicating impact is something that excites us at Coral Tribe. ReeFi Hub will have data visualisation features that has never been seen before. ReeFi Hub will integrate ChainLink’s Oracle to track environmental & social data from our investments. Impact metrics will then be inputted into AI algorithms to visualise live on-chain impact data in creative & novel ways.

Our collaborations with top data artists will allow users to see the results of their investments and actions in an artistic way, allowing us to connect on an emotional level. This will inspire conversation, sharing and exponential reach. Stay tuned as we release more information about our artistic collaborations within data science and AI.

Refik Anadol’s data Sculpture: Melting Memories. An example of how data can be communicated artistically

Closing thoughts

The synergy and ethos we share with Pulso is one of a kind. As partners, we’re ready to keep building solutions to our world’s biggest problems. We’re to here to re-shape the world by creating a platform to develop infinite forms of impact. “A win for us, a win for nature, people and businesses we want to support” said Numa, “that’s what we’re trying to accomplish here”.

Stay tuned for more news this coming month.

Follow Coral Tribe for updates on Twitter or Discord.



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Coral Tribe

A creative hub driving marine & wildlife conservation through art & tech.