Executive Director of Mobile at The Pants Institute. Former Crystallographer, now iOS developer. Helping save news at Fairfax.
We’ve seen many participants rate a 0 because they couldn’t think of anyone to give the recommendation to. Others rated a 10 because they had friends who worked at the company. When the company offers an in…
…litative research studies, asking participants to explain their rationale for the scores they gave. Our top finding is people don’t understand the question.
…g to learn then I’ll leave it up to the reader to discover whether they are helpful to them or not. Remember, all models are wrong but some are useful.