Pick a thing already

Don’t succumb to shiny-object syndrome

One of the things I struggled with the most when I first started exploring the world of entrepreneurship was focus.

It wasn’t the inability to focus on the task at hand, or even the inability to concentrate. It was the inability to stick with one thing long enough and see it through.

I think today, especially with the low barriers of entry for so many different kinds of businesses, it’s a lot easier to give up and switch to a different idea.

What I want to encourage is for you to see things through. To stick with something a little bit longer.

There’s nothing wrong with quitting and it’s not a matter of quitting. It’s more about allowing yourself to become distracted with every new idea you have.

When you finally start something, you will be tempted to try other things. Especially when you read case studies or hear about how well a particular venture is going for something.

For example, if you start an online store dropshipping tea, stick with it. Have a little more patience.

Especially after you read about Joe Blow starting a website that does X to get traffic, while selling Y.

Instead, realize that Joe Blow got successful doing that not because of the method but because he stuck with it long enough to see it through.

Usually, it’s not a matter of what we do but how we do it. Michael Phelps became the best swimmer ever because all he did was focus on swimming. Ayrton Senna became the best Formula 1 drive ever because all he did was focus on driving. Tina Fey became one of best comedy writers and producers ever because she focused her entire life on comedy and writing.

Focus on the project at hand, pour all of your attention to it, apply everything you learn along the way to it, and see it through.