Personas, Storyboards, and Decisions

Being a quirky, creative group like us, we’ve had quite a diverse set of ideas just waiting to be explored and shared for further discussion. We aspired to use insights generated from our interviews and turn them into applicable design models. These models personified characters and explained how our solution would solve circumstances that our senior demographic commonly face.

In other words, we made personas and storyboards. But, what are they exactly? What’s the difference between the two? And how were they useful design models to us? Here’s a quick recap:

Personas - These are imaginary characters that put a more human attribute to the target audience (in our team’s case, people over 50 years old). These characters would be the people actually using the product or service created (e.g. a solution that our team would create). They have personal attributes, such as age, occupation, behaviors, interests, hobbies, etc. These attributes of personas help to best represent one aspect of our general audience.

Example of a persona, sketched by Soon-Won. This details general information (including but not limited to: introduction, behaviors, needs, and goals) that our persona Leticia inherently has.

Storyboards - This is another design model that uses storytelling and clear, concise narrative to describe how a product or service can be used for different scenarios. These scenarios that we theorize and sketch generally involve a main character in that scenario who faces a problem and uses some sort of product or service that provides a solution to that problem. Personas may or may not be involved in this design model as the main character and the narrative usually extends to detailing the impact that solution has on that character. Storyboards are important to help us contextualize how potential ideas are applicable to real-world scenarios, especially when addressing a need that our target audience has.

Storyboard made by Samuel, which is read left-to-right and top-to-bottom. Here, this storyboard describes a character named Dan on an issue with using a digital device that he’s unfamiliar with by introducing an app that addresses this issue. The storyboard concludes with Dan using the app, the results achieved, and impact that the app has.
Some ideas from some of our members that Oda helped to transcribe from our storyboards. These were jotted down on a Google doc.

Of course, each individual in our team had to create 3 personas and storyboards, which definitely adds up to a lot of reading time. Each team member discussed their respective personas and storyboards created. With so many of these made, one of our team members was able to transcribe and list short phrases of our app ideas that our storyboards represented.

Our team had to propose the top 3 ideas that we wanted to move forward with, yet it was difficult for us to decide. In our attempt to address our indecision, we thought that having a more detailed discussion of our ideas would be productive.

An incomplete comparison chart of our app ideas derived from the storyboards and personas. Due to the sake of time needed to present our ideas, other ideas were left out.

Even with a general voting process, it was very challenging for us to come to a consensus about what general ideas to further dive into.

A two-round system of democratic votes that our team implemented. Even a consensus of our third idea needed a third round of voting to resolve a three-way tie for the third-best idea.

We eventually decided, for the time being, that we would put the discussion on hold for converging on our app ideas. Feel free to watch what ideas unfolded in our team’s presentation of our personas and storyboards (video was unedited).

Hopefully for next time, each of our team members will have a better sense of what each of our idea should do so that we can have a better sense of how our idea best addresses our senior demographic’s needs. With this in mind, each of us will continue in the ideating phase of our project to develop quick sketches and mock-ups of prototypes-low-fidelity versions of our ideas.

The creation and discussion of these prototypes will be described more in-depth next time around! I hope you enjoyed what Corgant has created so far.

- Wayne Phung

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