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The Compound Effect for PR Pros

Have you ever heard of the compound effect?

The definition sounds something like this: “The compound effect is the principle of reaping huge rewards from a series of small, smart daily choices.”

I recently read Darren Hardy’s book — The Compound Effect — and started thinking about how you can actually apply this theory in everything you do.

Take your time in high school, for example. You learned something everyday and, by the time you finished high school, you had quite a diverse bag of knowledge.

Ok, I hear you saying you had to do it to take good grades and all.

Let me put it this way: When you took your first job, you didn’t become proficient at it on your first day, did you?

Instead you learned and applied new things every single day, and one day you found yourself solving any kind of problem with ease. Suddenly, everything it was easy.

If you look back at what you accomplished by now in your professional and personal life,you’ll see that those small steps you took every day, got you where you are today.

But how this compound effect applies to your career in PR?

Let’s take it step by step, shall we?

Set Goals

First you have to think about what you want to accomplish in your PR career and most importantly why. I know you hear this all the time: set goals, define objectives, etc.

But the most important part is knowing why you want to accomplish those goals.

What is it so important to you, than you can’t live without doing it?

Start here, write down your goals and the why behind them.

Leave aside the vanity (I want to have this or that title, I want to make this or that amount of money). Your real motivation comes from deep inside you, those are just outcomes. So, search deeply.


I hate making plans, well at least starting them. I am more of an action kind of gal.

But throughout my career I discovered the importance of having a plan mapped out.

It’s so much easier to see where you are, what you have accomplished so far, what you need to do moving forward to get closer to your greater goal.

So take it from me, it’s a pain, but it’s worth the effort and time you put in to design a plan for your personal and professional goals.

Just like you would do for a client (I bet you can create those so much faster), map out a plan for your goals, starting with the end result in mind, detail them until you get to set daily actions.

Here is where it gets tricky: Don’t let yourself be blinded by the “shiny object” syndrome. Meaning work yourself to death in the first day.

The secret to the compound effect are those small, seemingly not important actions you take every day. They will get you closer to your goal, whether it’s getting fit, becoming an expert in PR measurement, or getting over your fear of public speaking.

Determine those small actions you need to take every day. They make all the difference in the world.

The Secret of the Compound Effect: Commit and Execute

All this is lovely and much more easier said than done, isn’t it?

Now comes the hard part. Are you ready?

The secret to getting everything you want in your professional and personal life is to commit and get to work.

And before you’re starting whining about how hard it is, let me tell you this: You don’t want it bad enough, period.

That’s why it’s important to determine what is it you want so badly that you can’t imagine living one more day without it. That’s the why behind all the actions you will take.

In this process you will find that some of the things others wanted for you, are not what you want for you.

Heck, you may even discover that what you thought was going to be your career for life is not what you actually want.

That’s ok.

The first step is to find out what you want, then create a map on how to get there, and finally get to work on it.

The power of the compound effect is undeniable. But don’t believe me, read Darren Hardy’s book, and you’ll understand.

Now you have the floor: How has the compound effect worked for your career? How did you apply it (maybe without knowing it)?

This originally ran on NutsPR.

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