In it’s 30 year history, Brompton had sold themselves but with an intention to expand into new global territories and grow their product range they needed to establish a position in the marketplace.
80% of the earth’s population will soon live in a city, Brompton’s ‘Made for Cities’ positioning placed the brand in the frontline of city transport solutions.
The brand model based on the core message ‘Made for Cities’ gave Brompton a filter for marketing activity, product development, retail experiences and their service / culture.
This British brand is expanding worldwide. The bikes are now on sale in 48 territories.
We needed to take control of the Brompton story. Together, we got to the heart of what Brompton is and stands for and have done so in a way such that it is easily communicated globally and internally.