Abby comes to your restaurant and she posts a picture of the food and creates word of mouth. Now that $5 acquisition created no friction to loyal customers, and because she’s using her social media presence, she amplifies it and you’re getting an 80, 500, 4,000 dollar media amplification against your $5 fucking dollars.
The Three Best Restaurant Tips for Customer Retention
Gary Vaynerchuk
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Gary Vaynerchuk the definition of JJJRH! Unbelievable article, lessons extend way beyond the restaurant world.

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