What is the real value of my shares? Are stocks and shares part of a new job offer? Stocks and shares are often part of the wider package with startups and scale-ups. But what are they worth? Learn what questions to ask and calculate to understand the real value of what is being offered to you. Of course…

In the context of two-sided online marketplaces, marketplace liquidity refers to the ease and speed with which buyers and sellers can find each other and complete transactions. In marketplaces, where individuals or small businesses buy and sell goods or services directly with each other, liquidity is paramount to your success…

Conducting a competitive analysis can assist in the decision-making process serving as valuable guide to positioning your brand and services, as well as fostering innovation in your product development and marketing strategy and tactics. Revealing your strengths and weaknesses in relation to your competitors, the analysis will guide you identifying…

Table of Contents Growth ≠ Marketing The Role and Mandate of a Growth Team Lever 1: Increase the Rigor of Your Project Selection Process 3.1 The Formula for Calculating Expected Value Lever 2: Increase the Number of High-Quality Project Ideas Lever 3: Maximise Impact of Every Experiment You Ship Evolving Your Portfolio Over…

To achieve growth, it’s crucial to appreciate that growth is a journey, not just a destination. To move forward effectively, organisations must adopt a growth mindset rooted in data to make informed decisions and learn tactically along the way for continuous calibration and optimisation. …

Unlocking growth potential requires more than tracking KPIs. Your KPIs must be able to tell a story and that story must be specific to your business. Relying on cloning other organisations’ dashboards and KPIs will not work. Identifying what KPIs to track and putting together actionable dashboards is no mean…

The SaaS demo best practices are an integral element in the sales pipeline of a SaaS organisation. The aim is to move your warm leads further down the funnel by showing them the product first-hand and how it will solve their challenges. However, the typical demo strategy creates unnecessary frictions…

“We need more leads!” “Give us more leads!” The desperate pleas every marketer has at some point or another heard from their colleagues in Sales.

Startup, scale-up or enterprise: Discover content marketing and how to integrate it into your marketing mix. Start your transformation to a customer-centric marketing and sales approach. Like many modern marketing concepts in our times, Content Marketing attracts a nauseating soundbite culture; from educating leads and establishing thought leadership to forging…