Larry Cornett
Founder of Brilliant Forge, where I help you create a plan to transition to a bigger and better career and life. https://www.brilliantforge.com
Not all of the reviews were completely free. Occasionally, the influencer really liked our product, and she was a perfect fit, but she would ask for a small compensation of $50-$150.
How we got from $0 to $75,000 MRR with zero marketing budget
Sergei Gusev
36413
Just make sure that the reviewer discloses that he or she was compensated for the review. Otherwise, you could land into hot water with the FTC.
FTC position: “While decisions will be reached on a case-by-case basis, the online post by a person connected to the seller, or someone who receives cash or in-kind payment to review a product or service, should disclose the material connection the reviewer shares with the seller of the product or service.”
