Voicekick, Inc. launches a new app that ignites social engagement through authentic storytelling

“Pearl, our video storytelling app, is designed to help individuals and brands get noticed in what’s become a noisy, hyper-saturated social media environment,” explains Larry Cornett, CEO of Voicekick, Inc.

Pearl unlocks the power of storytelling by transforming photos already stored on your iPhone into narrated videos that can be created and shared in just a few minutes. The team has been very focused on design, authenticity, and native sharing.

• Pearl has been designed for simplicity and speed, letting you create and share a video in just a few minutes
• The primary focus is on authentic storytelling, brought to life by narration in your own voice
• As a free app, Pearl gives you full control over saving and sharing your HD video natively to the platform of your choice

It is clear that video is the fastest growing media type on the internet. It has also been found that native video, in particular, reaches twice as many people and has a 4x higher engagement rate than 3rd party videos shared with a link. Unfortunately, the process and costs associated with trying to create a simple yet professional video is still too complex and time-consuming for most people to do every day. That is why a group of Silicon Valley veterans teamed up to create Pearl to make it easier for anyone to create great native videos.

“As individuals and brands have increasingly leveraged social media to share content and promote themselves, the competition for attention has dramatically escalated. It very hard to get people’s attention online, and is even more challenging to get people to engage with the content you post.” says Cornett.

Additionally, the fierce competition to provide more sophisticated automated systems to generate and post content to social media has meant that authenticity has taken a back seat to quantity and frequency. Pearl helps address these issues. With Pearl, your voice confirms your identity.

“Voice provides an inherent authenticity and depth of emotion that simply can’t be communicated through photos or text alone. Plus, as we’ve discovered, sharing your voice in a storytelling video grabs people’s attention and ignites engagement in a way that other media does not. It’s ironic that voice has been mostly overlooked on smartphone devices.” says Cornett.

Pearl has been designed for both the casual user and for industry marketing gurus. “Pearl is great for anyone who wants to share photos in a more engaging way with friends. But, we’ve also discovered that Pearl is valuable for anyone with something to promote, such as a small business, an upcoming show or event, or a cause they care deeply about.” says Cornett.

Business owners and brands view Pearl as a unique video content marketing solution that enables fast and easy promotional updates directly from their phones. When sharing to their existing audiences on social media, Pearl helps them leverage the authentic and compelling power of storytelling to boost awareness, increase engagement, drive conversion, and strengthen fan loyalty.

The Pearl iOS app is available for free in the Apple App Store.

Voicekick, Inc. was founded in 2014 by Larry Cornett, former VP of Consumer Products for Yahoo! Search. The three-person company has attracted $1.3 million in a seed round of funding led by Michael Dearing of Harrison Metal. Other angel investors in the round included William Pade, David Brown, Jean-Francois Van Kerckhove, Joshua Schachter, Ishantha Lokuge, and Todd Feinroth.

Made with Pearl