Ben CornillieinBetter Brand ArchitectureSix Things To Keep In Mind During A RebrandIn the words of Rodney Dangerfield’s headstone “There goes the neighborhood.” For many companies a rebrand can be a jarring experience…Dec 12, 2017Dec 12, 2017
Ben CornillieinBetter Brand ArchitectureYello Dumpster Case StudyIn 2013 Deksia began marketing for Yello Dumpster. By 2014 Yello had gained over 100k in additional income, as a direct result of Deksia’s…Nov 21, 2017Nov 21, 2017
Ben CornillieinBetter Brand ArchitectureOne Rick-roll and a how to on Custom URLsCustom built URLs are great ways to sort incoming traffic from varying sources, like say an article posted to Medium. Just take the Custom…Nov 13, 2017Nov 13, 2017
Ben CornillieinBetter Brand ArchitectureHow Quaker Broke the BrandWhen you try to force a brand to be something counterintuitive to its big idea disaster follows. Brand research determines success or…Nov 2, 2017Nov 2, 2017
Ben CornillieinBetter Brand ArchitectureLeave the cow. Take the brand.Originally a brand was a burnt mark that was seared into packages and livestock to signify ownership. A brand was a mark of ownership…Oct 24, 2017Oct 24, 2017
Ben CornillieinBetter Brand ArchitectureBrand Consistency Examples From Law & OrderThe Other day I turned the TV on to an episode of Law & Order SVU and realized something. Law & Order sets the gold standard in branding…Oct 19, 2017Oct 19, 2017
Ben CornillieinBetter Brand ArchitectureGo Make a Name for Yourself — 5 Steps to Creating a Brand NameYour name is the face you present to the world. Making a good one is the difference between being lost in acronyms and having a viable…Sep 28, 2017Sep 28, 2017
Ben CornillieinBetter Brand ArchitectureTaglines, Conception and Birth- guide to writing a solid TaglineTo write a tagline, start by taking a long hard look at your brand. What is your company, product or service about? Who are you selling to…Aug 29, 2017Aug 29, 2017