m p-b
m p-b
Aug 23, 2017 · 1 min read

er, what Vice has is a fairly straight-fuhward business model. the comments about it being “incredibly produced” and “unparalleled production values” seem a little wide of the mark. they devoted very little in the way of resources to that piece. they had one field producer and a camera person (and maybe one other person) who glommed onto one character, apparently for the whole day. Vice’s “look” consists of a rather pervasive method of shooting on a dslr with a flat gamma (desaturated, low contrast). i’m not suggesting that those involved in the production of this piece weren’t skilled or talented, but this is Down-&-Dirty Production 101. Vice is also notorious for paying little and infrequently.

there are many companies employing a similar business model, producing equally sensationalistic content on the cheap, though Vice has done better than most in terms of embracing their bare-bones, minimalist production values as a stylistic device. as far as i can tell what really distinguishes Vice is their editorial bent which, together with their production aesthetic, amounts to an effective form of branding and marketing. it’s sensationalism for woke millennials.

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